This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from www.gcfires.co.za (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device. This includes details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the web pages or products you view, what websites or search terms brought you to the Site, and how you interact with it. We call this “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files placed on your device that often include a unique anonymous identifier. For more details about cookies and how to disable them, visit www.allaboutcookies.org.
- “Log files” track actions on the Site and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record browsing behaviour.
When you make a purchase or attempt to make a purchase on the Site, we also collect certain details from you. This includes your name, billing and shipping address, email address, and phone number. We refer to this as “Order Information.”
When we talk about “Personal Information” in this Policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use Order Information to:
- Process and fulfil orders, including payment, shipping, invoices, and order confirmations.
- Communicate with you about your order.
- Screen for potential risk or fraud.
- Share product updates or promotions, where this matches the preferences you’ve given us.
We use Device Information to:
- Screen for risk and fraud (in particular, your IP address).
- Improve and optimise our Site (for example, through analytics on how customers browse).
- Measure the success of our marketing and advertising campaigns.
Sharing Your Personal Information
We use Google Analytics to understand how customers use our Site. You can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.
We may also share your information to:
- Comply with applicable laws and regulations.
- Respond to lawful requests (such as subpoenas or search warrants).
- Protect our rights.
As noted above, we sometimes use your Personal Information to provide targeted advertising or marketing communications we think may be relevant to you. For more details on how targeted advertising works, visit the Network Advertising Initiative’s educational page here.
You can opt out of targeted advertising for:
You can also opt out of some of these services via the Digital Advertising Alliance’s opt-out portal here.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.
Data Retention
When you place an order through our Site, we keep your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more details about our privacy practices, or if you have questions or complaints, please contact us:
Email: info@gcfires.co.za
Post: GC Fires HQ, Somerset West Business Park, WC, 7140, South Africa
